The communities served by our stores have always been the target beneficiaries of Philippine Seven Corporation (PSC) Social Responsibility activities. CSR became part of the PSC corporate culture once the company achieved accounting profitability in 1989. Our initial beneficiaries were barangays in which stores were located; the tenth store opened in that year. 

In our CSR’s first years, the company was responding mainly to requests from the Barangay Chairperson – e.g. extending the stores outside lighting to cover dark spots where drug addicts would congregate, or a barangay tanod outpost. We would donate brooms, garbage bags, waste cans, to our stores’ host Barangays to promote Barangay Malinis, solicit suppliers for medications used at medical missions, and similar initiatives to improve environment and health in host barangays. 

In the 1990’s CSR was extended to utilize stores’ locations for charitable purposes. We accepted donation cans on our sales counters for customers to deposit coins for soliciting charities: Red Cross, ABS-CBN Bantay Bata, Pondong Pinoy, Caritas, others. During calamities, our stores in the more accessible Metro Manila locations served as drop-off points for individual donations of relief goods responding to appeals on TV. Eventually the company itself donated, stored and transported relief goods for victims of natural disasters. Employees were encouraged to join in groups for their volunteer work – such as for Gawad Kalinga, and tree planting. 

In October 2007, the 25th anniversary of its founding, the Board of Directors decided to establish PhilSeven Foundation, Inc.  (PFI). The occasion was appropriate, and corporate financial capability was improving. One percent of pre-tax net income in that year was close enough to the one million pesos annual contribution felt to be the minimum required for an in-house corporate foundation. PFI would consolidate and organize PSC’s CSR activities. PFI could also partner with supplier companies on projects they may be interested in, to augment available resources for selected PFI projects. But PFI must operate for two years before it could be accredited as a Donee Foundation, and exempt its donors from tax on their donations. 

Those two years of initial operations have been completed. PFI activities in that time were enumerated in the Chairman’s message of July 2011 to PSC shareholders. PFI staff also helped in organization and coordination with Local Government Units for the corporation’s major relief efforts during two big typhoons in 2009.

Board of Trustees

Vicente Paterno

Jose Victor Paterno
Vice Chairman

Lawrence de Leon

Atty. Evelyn Enriquez
Corporate Secretary

Richard Lee
Stephen Chen
Francis Medina
Liwayway Fernandez

PFI Officers

Violeta Apolinario
Management Committee Vice Chairman 

Israelita Lequin
Agency Head

Maricel Ramonel
Administrative Staff


Education of their children is the best way for poor families to move out of their poverty. But inadequate nutrition in its first six years hampers the child from fully benefiting from its exposure to education. PFI adopts the support of pre-school education for children of poor families coupled with provision of nutritious meals and training of mothers in proper child nutrition as a primary mission. PFI will also offer assistance to public elementary schools in poor neighborhoods for improving their physical facilities for more effective education, as well as to sponsor activities for the health and physical welfare of the students. 


  • To achieve proficiency in carrying out its missions for providing assistance to public pre-, and elementary schools, in poor neighborhoods, in partnership with LGU social welfare staff in the design and implementation of programs, and in selection of pre- and elementary schools within the chosen community
  • To carry out its missions and implement its projects with most effectiveness at least cost, including volunteer participation from PSC employees
  • To select the target beneficiary schools where impact on poverty reduction, present and future, through its projects and programs, could be greatest
  • To attract business partners to join in its projects, so that donations coming from PSC may be leveraged to allow more communities to receive benefits, and/or allow PFI-initiated programs (e.g. pre-school feeding) to continue

Objectives of the Agency

  • To empower individuals to lead their communities by elevating their standards of living from poverty. 
  • To implement sustainable programs and projects that will provide opportunities to communities and individuals. 
  • To promote community-spirit and involvement in socially-oriented causes. 
  • Promoting environmental awareness through our recycling programs and supporting other environmental projects parallel with the Foundation's program. 
  • To provide programs that may create impact and sense of deeper purpose in the lives of our employees and business partners. 
  • Encouraging the spirit of volunteerism to PSC employees and its stakeholders.
The PhilSeven Foundation is the corporate social responsibility arm of Philippine Seven Corporation. 

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